I have seen a lot of talk about no-follow and do-follow links on blog posts, blogging forums, Facebook, etc. Everyone one wants to know what it is and how it effects them. I thought I would add my 2 cents and tell you the relevant information that you need to know (of course, all of this is my opinion).
Who needs to care about no-follow or do-follow?
If you own a blog or website this should concern you. If you don’t then don’t worry about it!
What are no-follow and do-follow?
No-follow and do-follow are tags that are added to links.
A do-follow link in html form looks like this:
A no-follow link in html form looks like this:
<a href=”http://thesteadyhandblog.com/” rel=”nofollow”>
What links should be no-follow and what should be do-follow?
My rule for my blog is that I only do-follow links to fellow bloggers, craft websites, craft stores, pretty much anything related to crafts, crochet or owning a handmade business.
My other rule is that any links in posts that I get paid for (sponsored), reviews or giveaway posts are no-follow regardless of where they link to. This overrides the rule above.
All other links are do-follow.
What happens when a link is do-follow?
When a link is do-follow this means that when Google crawls your website or blog and comes across a do-follow link it follows that link. It also gives that site some of your Google Page Rank, not a lot mind you but their page rank will go up based on yours.
This is why a lot of bloggers will get spammy requests for Free Guest Posts. Trust me I have had my fair share and I even posted them when I didn’t know any better. Make sure to check any and all links in any Guest Posts. Make sure the links are relevant to your site and if they are not then do-follow them.
So there is my 2 cents…feel free to add your 2 cents in the comments below. Thanks!