Check out Lesson 6 if you missed it!
Lesson 7 is about shipping your items out on time and anticipating your buyers needs and wants. Provide as much information as possible into your item description and the Policies section of your shop.
Add processing time to your listings. Digital items do not have processing times since they are available once payment is verified. If you sell actual items processing times are very important. If your items are ready-to-ship then a buyer would see that your item would ship fairly quickly. If you are items are made-to-order than you more and likely have longer processing times. This makes it very clear to buyers when they can expect their items to ship.
Verify your shipping rates. Make sure that you do your research and find out based on weight, size, etc what the correct shipping costs are. You don’t want to undercut yourself but you don’t want to overcharge either. I have 3 flat rates that I base my shipping fees on: 0-5 oz, 6-13 oz and 1-2 lbs. It makes it very easy for me to select the correct shipping fee.
Make sure that your Shop Information states order by deadlines for your customers to receive their items in time for specific days.
Make sure that your shipping includes a tracking number. If you purchase your labels through Etsy then they will automatically come with a tracking number. These are vital to have especially around the holidays when USPS and other shipping companies get busy.
I think that just about covers it. Do you have all of these topics covered in your shop? How do you handle packaging and shipping costs?